Take a deep breath, FootClan. We have made it through Week 10, and it feels like the season is blowing right past us. The stakes are getting higher, and strategies are starting to change drastically. Teams on the outside are making a last-ditch effort to reach the playoffs. Teams atop the standings can focus on future weeks and strategically pick up defenses and insurance players to bolster their rosters.
Stay vigilant and ready, and you can start by studying the biggest storylines coming out of Week 10.
Here is what we learned in Week 10 of the 2025 NFL season:
Swift Stays Atop Depth Chart
There was a lot of chatter about Kyle Monangai taking more of the RB work in Chicago, even with D’Andre Swift returning from a one-game absence. Ironically, Swift came back and received a season-high eight targets and took back 2/3 of the rushing share, relegating Monangai to seven carries for 28 yards, though he scored a TD. As long as Swift remains healthy, he is the more reliable weekly start for fantasy, though Monangai still carries TD upside. And if Swift sees a target share like he did on Sunday, that could vault him into a borderline RB1 rest of season.
Jameson on the Rise
I didn’t want to panic with Jameson Williams early on in the season, and back in Week 5, I stood firm with my belief that brighter days were ahead. But even I am a little surprised by Williams’ sudden rise. The most impressive part of his past four games is that he is the WR17 even with a 0-point dud in that span. He’s racked up 35.5 fantasy points in the last two games on 13 targets. Dan Campbell took over offensive play-calling duties and has made it a point to get Williams involved, not just on downfield shots, but all over the field. The talented WR is starting to get into form at the right time for the Lions and fantasy managers alike.
Gregory Fisher-Imagn Images
Coleman Makes His Case
Second-year WR Keon Coleman got off to a blazing start to the season, putting up a 112-yard, one TD receiving stat line in Buffalo’s opening 41-40 thriller over Baltimore. Since then, Coleman has been a complete fantasy non-factor as the WR77, without a top-40 finish in that span. This past Sunday, he broke out of his slump with a modest three-catch performance for 46 yards and a TD (the current WR25 on the week). I would offer caution with thinking this can become a weekly thing, but Dalton Kincaid is due to miss time because of a hamstring injury, which should open up more targets for Coleman and company.
Just in: Jeudy Still Plays Football
Jerry Jeudy still plays for the Browns, who knew? Seriously, from Weeks 3 to 9, Jeudy was the WR91 and an absolute detriment to fantasy teams. He culminated that stretch with a nothing burger in Week 9 before Cleveland went into the bye. So of course, he came back with by far his best game of the season, catching six of 12 targets for 78 yards and a TD. He had a whopping 37.5% target share, completely dominating the target market. Is there anything we can learn from this game, or are we setting ourselves up for disappointment when we start Jeudy next week? I think the truth can be somewhere in the middle, mainly because he could still be getting accustomed to playing with rookie QB Dillon Gabriel. I’d rather not start Jeudy until we see this becoming a pattern, but at least there’s a chance.
Pierce Stays on Point
An often-mentioned player by the Ballers as of late, Alec Pierce has gone from a boom-or-bust flex option to pretty much a must-start player these days. Pierce has led the Colts in targets and receiving yards per game over the last four weeks, with a healthy 24% or more target share in three out of the last four games. The Colts’ offense has been humming all season long, and Pierce was already involved early this year before missing two games due to injury. A DFS darling, Pierce has played his way into a regular start with week-winning potential due to his ability to haul in the deep ball.
Wheels Up for Jennings
Jauan Jennings has started ramping up over the last few weeks, soaking up most of the targets in San Francisco, and making adequate work of them. Over the last three games, he has totaled 32.7 fantasy points and is coming off his best game since Week 2 (14.1 fantasy points). I thought there was a chance Brock Purdy would be back last week, and when he does return, that should give a slight bump to Jennings and the rest of the pass-catchers. Mac Jones has filled in admirably, but the offense could really take off if Purdy comes back healthy, with Jennings and George Kittle looking like they are getting healthy, too. The eventual return of Ricky Pearsall and Brandon Aiyuk (maybe) could complicate things, but let’s cross that bridge when we get there. Until then, Jennings looks like a fine start with favorable matchups in the coming weeks.
Kyle Terada-Imagn Images
Kittle Emerging at the Right Time
Speaking of the 49ers’ pass-catchers, the long road to relevance for George Kittle finally came to fruition on Sunday. It was his fourth game back from injury, and his TE2 finish on the week was by far the best. He had an amusing TD too, tightroping the sideline and diving for the pylon late in the game. It was already out of reach, but he was seeing a healthy dose of targets throughout the contest. Just like with Jennings, Purdy’s return should bode well for the veteran TE.
I’m Just a Bill
For all the dynasty players who drafted and held onto 7th-round offseason sensation Jacory Croskey-Merritt, for the redraft managers who bought in, Sunday’s game might have been the final straw. Since his Oct. 5 showcase against the Chargers, Bill has 19.5 total fantasy points in five games, even with over 70% of Washington’s rushing attempts. He is now starting to lose more work to Chris Rodriguez Jr. and Jeremy McNichols, with the former getting three carries to Bill’s one within 10 yards of the end zone. Croskey-Merritt had just 30 rushing yards on Sunday with zero targets. In what is likely a playoff-less 2025 campaign for the Commanders, JCM’s stock will continue to plummet, especially without Jayden Daniels.
Saints O Takes Step
New Orleans rookie QB Tyler Shough earned his first NFL victory on Sunday in a 17-7 win over Carolina. Shough played better than the final score indicated, completing 19 of 27 pass attempts for 282 yards and two TDs. The Saints’ offense wasn’t necessarily rolling, but they didn’t turn the ball over, and the key playmakers on the team were involved. No longer a must-start RB, Alvin Kamara had his best outing in recent memory, garnering 22 rushing attempts and three targets. That kind of involvement has always been his bread and butter, so that’s an encouraging sign. Also encouraging, Chris Olave returned to being the dominant target leader with Rashid Shaheed gone, seeing more than double the targets than the next highest player, Juwan Johnson. Both Olave and Johnson scored. Don’t bet the house that Kamara, Olave, and Johnson will all deliver each week, but this example at least gives us hope.
Marks Takeover Arrives
Is the Woody Marks takeover finally complete? Nick Chubb‘s snap count has been going down every week and we thought Marks was poised to take over, but in Week 9 Chubb had one more rushing attempt and out-gained Marks on the ground. Even worse, Marks didn’t get the goal line work last week. But against the Jaguars on Sunday in a thrilling come-from-behind win, the rookie out-snapped Chubb 60 to 10 and got the bulk of the work, despite Chubb running well. Marks was a popular waiver add early in the year and hasn’t necessarily felt like he has paid off, but much like Jerome Ford last year, he could be a steady RB2 contributor who goes under the radar. The schedule for RBs over the next few weeks is particularly favorable for the Texans, too.