bet365 Announces Fantasy Sports Launch

Key Takeaways

• Customers build lineups with a given budget and try to accumulate as many points as they can.
• The top prize for the fantasy contest is $50,000.
• Users are also able to incorporate the excitement of card collection into their gaming experience.

bet365 is one of the largest sports betting and casino brands in Europe. It also recently picked up steam in America, expanding its operations to 17 states in total.

Launching bet365 Fantasy Sports, in conjunction with platform development company LOW6, gives customers a simplified approach to creating a “fun, immersive, and accessible” experience. It also merges sports fans’ obsession with collecting memorabilia by incorporating card pack openings tied to real-world performances.

“We’re thrilled to introduce the launch of the bet365 Fantasy Sports app across North America ahead of the World Cup, a tournament deeply valued by our fanbase,” said Trip Stoddard, Head of Business Development at bet365, in an announcement. “Fantasy creates a fresh way for users to engage with the sports they love.”

“By combining real player data with the excitement of collectible pack openings, we’ve created an experience that feels authentic, engaging, and unique while allowing bet365 to connect with our fans during one of the biggest moments in global sports.”

bet365’s fantasy format allows users to field lineups based on a $100 million budget, which increases to $105 million for the knockout. Players earn or lose points by hitting certain milestones, such as scoring goals, making tackles, conceding goals, saving penalties, and a slew of other outcomes. Lineups must consist of two goalkeepers, five defenders, five midfielders, and three forwards.

Users can also bolster their roster through a unique training feature that lets them spend in-game coins to improve their players’ statistics. 

Enjoying Covers content? Add us as a preferred source on your Google account

bet365 amps up World Cup offerings

bet365’s foray into fantasy sports gives it a more comprehensive approach to gaming, which can occur across a variety of formats in the modern age. Sports betting, retail and online casino wagerings, daily fantasy contests, and the related prediction industry have all become increasingly popular with every passing year.

bet365 has built one of the world’s most trusted sports betting platforms by consistently delivering exceptional experiences for sports fans,” Josh Turk, Chief Strategy Officer at LOW6. “With bet365 Fantasy Sports, we’re excited to help extend fan engagement beyond their core business and into a new category of interactive mobile gaming entertainment.”

“Together, we’ve built a PvP mobile gaming experience that extends the excitement of the world’s biggest football tournament beyond matchday, creating new opportunities for fans to engage, compete, and celebrate throughout the entire 2026 FIFA World Cup.”

On top of building fantasy lineups and finding their favorite wagers, bet365 users can also access the free-to-play “World Cup Tournament Challenge.” 

This team-focused game resembles the building of March Madness brackets and tasks bettors with seeing how their World Cup picks withstand the test of time. Users select their predicted outcomes of the Group Stage, and later, the Knockout, and can use “Daily Doubles” to accumulate points for every correct pick.

The users with the most points will win a share of a prize pool, which maxes out at $50,000.

World Cup odds

While other sportsbooks believe there’s a two-way tie at the top of the World Cup odds board, bet365 has Spain (+450) as the outright favorite ahead of France (+500). England (+600) is next in line, followed by Brazil (+800), defending champion Argentina (+900), and Portugal (+900).

Germany (+1400), the Netherlands (+2000), and Norway (+2500) are the only other teams within a reasonable distance of the top contenders. Team USA is +6600, and Canada is +12500.

Pages related to this topic