UFC And NinjaTrader Announce Expansive Multiyear Partnership

Under the agreement, NinjaTrader becomes the inaugural Official Futures Trading Partner of UFC in the United States and Canada, with brand visibility extending across UFC’s global platform through live events, broadcasts, and social content. The relationship is anchored by two significant commitments: Presenting Partner of Dana White’s Contender Series and Official Partner of UFC Freedom 250, presented by Crypto.com and RAM Trucks, the historic event taking place on the grounds of the White House in Washington, D.C., on Sunday, June 14.

As Official Partner of UFC Freedom 250, NinjaTrader branding will appear in the world-famous Octagon®, across the main card broadcast, and as Presenting Partner of the official Watch Party at the Ellipse. 

Dana White’s Contender Series is where unknown fighters earn a UFC contract through pure performance — no shortcuts, no inherited advantage — and futures trading rewards the same discipline. For more than two decades NinjaTrader has worked to lower the barriers that kept those markets out of reach for individual traders, putting institutional-grade technology in the hands of people who want to own their outcomes. That connection will come to life through fan-first activations, including trading competitions, educational experiences, and opportunities to trade alongside professional traders. These experiences will be powered by the same proprietary infrastructure used by many of the world’s leading prop firms, helping fans understand the pathway to access and trade firm-backed capital in live accounts. 

As Presenting Partner of Dana White’s Contender Series, NinjaTrader becomes the exclusive Official Fight Kit Partner, with branding on the fight kits and walkout gear worn by athletes and their corner teams, with both brands collaborating on fight night content across UFC’s digital and social channels.

For Payward, NinjaTrader’s parent company spanning crypto, futures, derivatives, payments, and tokenized equities, the partnership with UFC reflects a consistent strategy: pair credible platforms with serious distribution to bring sophisticated markets to a wider audience.

For more information about the partnership, please visit NinjaTrader.com.