The NFL will continue to stencil social justice slogans in end zones for the sixth straight season, the Associated Press reported Thursday, carrying on a program that began in the wake of the murder of George Floyd and the subsequent protests against police brutality.
As has been the case in recent years, teams will be able to choose between “End Racism,” “Choose Love,” or “Stop Hate” in one end zone. A fourth slogan, “Inspire Change,” replaces “Vote,” offered in 2024. The opposite end zone will feature “It Takes All of Us.” Players can also voluntarily choose to wear one of the slogans on their helmets. The NFL will also continue other end zone slogans such as “Salute to Service,” honoring veterans, the AP reported. The NFL did not immediately respond to a request for comment from The Athletic.
“We’re working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them,” Anna Isaacson, the NFL’s senior vice president of social responsibility, told the AP. “For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America’s most popular sport.”
From 2021 to 2024, the NFL featured “End Racism” in one of the end zones during the Super Bowl, but in 2025, the league decided that Super Bowl LIX would feature “Choose Love” alongside “It Takes All of Us” instead.
That decision faced criticism in a moment when diversity initiatives were under attack, including by the recently inaugurated President Donald Trump, who was in attendance at the Super Bowl. But NFL commissioner Roger Goodell told The Athletic in February that the decision to swap “End Racism” for “Choose Love” was in response to tragedies in the months leading up to the game, including a terrorist attack in New Orleans, the wildfires in the Los Angeles area and a plane crash near Washington, D.C.
“End Racism” had been previously featured in the NFC Championship Game in Philadelphia and will remain a stencil option this season. It’s unclear which slogans will be featured at Super Bowl LX.
(Photo: Harry How / Getty Images)