From afar, the disconnect and displeasure from various facets of the club has come from the scarce signings made.
Since returning for pre-season back in early July, Rodgers has expressed his hope of high-quality players arriving before each milestone. The first league game, the Champions League play-off, now, before the clock strikes 23:00 on deadline day.
Kieran Tierney and Benjamin Nygren are the exceptions, while the timing of winger Michel-Ange Balikwisha’s arrival – after the club were confirmed as a Europa League participant – was peculiar.
That particular subject feels like Groundhog Day for Rodgers and supporters alike.
“It’s a trend,” Rodgers said of Celtic’s continuance to do business late in the window.
“It’s not about investment. The club will invest, but it’s all about timely investment, and I think that it’s most definitely what we need to look at.”
And now, they’re chasing their tail a tad.
While Rodgers revealed Boca Juniors left-back Marcelo Saracchi is “in the building”, he also confirmed there is “interest” in Adam Idah, who the BBC understands Swansea have agreed a fee for, but stressed “no one can leave unless we get players in to replace them”.
Though he is “pretty sure” the club will be “pretty busy” before the window shuts on Monday.
The manager also confirmed winger Yang Hyun-jun has attracted interest.