Dana White and Jake Paul could find themselves working under the same broadcast partner, as UK powerhouse begins talks with both promoters.
Earlier this year, UFC boss Dana White announced that he is entering the world of boxing after years of teases with Zuffa Boxing, partnering with the consensus saviour of the sport, Turki Alalshikh.
The two then went on to host their inaugural event this past September, promoting one of the biggest boxing fights of the century between Canelo Alvarez and Terence Crawford.
Not long after their first event, TKO boxing announced that they had signed a huge broadcast deal in the United States with Paramount, following the UFC’s new broadcast deal.
And now, talks have begun for not only White’s TKO boxing, but also Jake Paul‘s Most Valuable Promotions to be broadcast in the UK.
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Sky Sports begins talks for deals with White and Paul
This coming Friday, Paul will compete in the biggest fight of his career thus far when he takes on Anthony Joshua in a huge heavyweight clash, live-streamed worldwide on Netflix.
And although the 28-year-old’s involvement in the sport in the ring has been somewhat controversial, his work with MVP has undeniably been great for the sport, especially female boxing.
With both promotions hopeful of having a huge year in 2026, it has been revealed by The Times that talks have begun between Sky Sports, Most Valuable Promotions and TKO boxing for a broadcast partnership in the United Kingdom.
Sky Sports has long been the home of boxing across the pond, however, when Matchroom signed an exclusive deal with DAZN in 2021, fans longed for more action.
According to the reports, Sky Sports are hopeful of concluding the deals in four to five weeks, however, there are ‘still points to resolve’, with Zuffa Boxing being their priority.
Do you agree with Jake Paul that he’s a better boxer than Anthony Joshua?🤯
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Dana White still unsure what boxers will be part of Zuffa Boxing
At this point, it is still relatively unclear which boxers will be signed to Dana White and Turki Alalshikh’s Zuffa Boxing project.
Despite that, the UFC boss has made it clear from the beginning that he is hopeful of showcasing some of the best young talent in the sport, hoping to build them into some of the biggest stars in the sport, similarly to how he has done so with the UFC.
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