Logan Paul and Bradley Martyn’s faked fight footage ended up being a viral promotional tactic for a new Prime flavor – but fans have one key question.
Paul and Martyn tricked their tens of millions of followers into believing they were about to see footage from their secret bare knuckle gym fight in 2024. Instead what they got was a guerrilla marketing video where the pair promoted their new Prime protein drink.
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Prime is the drink company that was brought to prominence by Paul and KSI when they teamed up in 2022 to launch what was then a series of hydration beverages. However, the recently-retired Brit was nowhere to be seen in new promotional material for this latest offering.
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Logan Paul and Bradley Martyn launch new drink with ‘fight footage’ hoax
This evening after days of back-and-forth on social media, Logan Paul finally released the alleged video he had obtained of a fight between him and Bradley Martyn from the summer of 2024. It is widely understood that Paul won that scrap with ease, but in this video he was ‘knocked out’ brutally.
After garnering millions of views within hours, the pair revealed that it was all promotion for a drink they are launching. They had been discussing the beverage during the footage, and now more official details have emerged.
In a joint statement, the pair said: “We’re excited to announce Prime Protein to the world and showcase what happens when rivals come together as brothers and business partners.
“Our goal was to create a fantastic ready-to-drink protein shake that can fuel any lifestyle: 32g Protein 3g Sugar 150 calories Lactose free.
“We believe we’ve created the best Ultra-Filtered Protein Shake on the planet, and now that we’re both fighting for the same team, we truly believe the sky is the limit.”
Fans wonder where KSI is in new Prime advertising
While most commenters were impressed with Paul and Martyn’s marketing skills, one key question did emerge: “Where is KSI?” The British YouTuber has been the face of Prime along with his former boxing opponent, but was nowhere to be seen in the new post.
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“I love you Prime but seriously get KSI in the post next time,” one particularly vocal fan wrote. “We don’t care about these two.” They then added: “This is huge!! Next time get KSI in the picture but other than that looks good Prime.”
That sentiment was echoed in a number of other comments on X and Instagram. KSI did comment on the Instagram post, writing: “Good to have Bradley as a partner. This protein shake is hands down one of the best.”
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