Dodgers agree to deal with Uniqlo as official field presenting partner: Sources

At a time when the presence of Shohei Ohtani has transformed the global branding of the Los Angeles Dodgers, the team has agreed to a deal with fashion giant Uniqlo to become Dodger Stadium’s official field presenting partner, multiple sources tell The Athletic, attaching a sponsorship to the historic ballpark for the first time in its 64-year history.

Dodger Stadium’s name will remain unchanged. The Dodgers did not sell the naming rights to their ballpark and were not open to doing so throughout the process. Protecting the legacy of Dodger Stadium, which has been the name of the historic park since its opening in 1962, was a top priority for the organization. However, Uniqlo will hold the rights to the playing field, which will likely be named Uniqlo Field at Dodger Stadium.

Uniqlo, which began as a fast-fashion company in Japan, is one of modern-day fashion’s most recognizable brands, with over 1,000 stores globally. As the field presenting partner, Uniqlo will have a prominent showing throughout the ballpark. Its name will be used in all references and signage related to Dodger Stadium, including a newly constructed sign in center field. Uniqlo will also hold exclusive marketing and promotional opportunities as the organization’s top sponsor.

The Dodgers had been looking for a field partnership dating back to 2022, and partnered with marketing agency Sportfive to help land one, along with a jersey patch sponsor. In 2024, the Dodgers announced a self-sponsorship with their ownership group, Guggenheim Baseball Management, for the team’s jersey patch.

An official announcement is expected shortly before the start of the regular season. The Dodgers host the Arizona Diamondbacks on Opening Day on Thursday, March 26.