In their first effort, they sold out Sycuan Resort & Casino in El Cajon, California. For this fight, they aim to sell 5,000 tickets, and have already sold 2,000. Ballo, along with his cousin, Mansour, has invested heavily in social media; the two have a little over 800k followers. It is a combination of an online presence, amateur accomplishments, and support from friends and family that has driven the promotion’s sales.